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spacer: ignoreoverviewwhat it is; what it is notspacer: ignorespacer: ignorespacer: ignorespacer: ignorespacer: ignorespacer: ignorespacer: ignorespacer: ignorespacer: ignore illustration: executive coaching

> what it is; what it is not

  • Coaching is unlocking a person's potential to achieve at a higher level; helping someone to learn rather than instructing him or her.
  • Executive coaching is not technical instruction or professional education. It focuses on working with a client to remove or reduce the internal obstacles to performance.
  • Coaching is developmental, not evaluative. It is built on the premise that the most powerful motivation to learn is internally driven.
  • Coaching reflects an adult learning paradigm. The coach is not "telling" a client what to do or "selling ideas", but forms a partnership with the person being coached to discuss and decide together how to best learn a new skill, unlearn an ineffective habit or adopt an new style.
  • Coaching is action oriented and experiential. Learning that includes description, demonstration and practice has been shown to yield six times greater recall after three months than description or telling alone.
  • Effective coaching requires a desire to increase self- awareness, to take responsibility for self-learning, to set time bound goals, to practice new skills or techniques and to commit to continuous improvement.
  • The word coach was first used in the 1500's in England, referring carriage meant to transport a valued person from where he or she is to where he or she wants to be. Not a bad definition for today.

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