what it is; what it is not
is unlocking a person's potential to achieve at a higher level;
helping someone to learn rather than instructing him or her.
coaching is not technical instruction or professional education.
It focuses on working with a client to remove or reduce the internal
obstacles to performance.
is developmental, not evaluative. It is built on the premise that
the most powerful motivation to learn is internally driven.
reflects an adult learning paradigm. The coach is not "telling"
a client what to do or "selling ideas", but forms a
partnership with the person being coached to discuss and decide
together how to best learn a new skill, unlearn an ineffective
habit or adopt an new style.
is action oriented and experiential. Learning that includes description,
demonstration and practice has been shown to yield six times greater
recall after three months than description or telling alone.
coaching requires a desire to increase self- awareness, to take
responsibility for self-learning, to set time bound goals, to
practice new skills or techniques and to commit to continuous
- The word
coach was first used in the 1500's in England, referring carriage
meant to transport a valued person from where he or she is to
where he or she wants to be. Not a bad definition for today.
back to top